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Course Information

Graphic Design: Brand Identity (ART331 (UG21))

Term: Spring 2023 (UNDG)

Faculty

Joseph Duane Schaeffer
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Schedule

Mon-Wed, 11:00 AM - 12:45 PM (1/30/2023 - 5/19/2023) Location: MAIN (Fine Arts Center 145 - Studio Art Class)

Description

This course introduces the ideation tool & the process of design research, and defines the role of brand identity in business practice and its use. It stresses graphic design history, vocabulary, theories, principles and technical processes used with traditional and computer tools to complete a variety of design and visual art problems. This course will utilize Adobe Photoshop, InDesign and Illustrator. Prerequisite: a grade of "C" or higher in ART220. (3 s.h.)