Principles of Marketing (BUS307 (UG09))

Term: Fall 2009 (UNDG)

Faculty

Esther Anne TschetterShow MyInfo popup for Esther Anne Tschetter

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Schedule

Mon, 6:00 PM - 8:45 PM (9/9/2009 - 12/16/2009) Location: MAIN (Jorden Hall 319 - Classroom Lecture)

Description

An introductory course in marketing, focusing on the marketing concept. Emphasis is on consumer behavior, market segmentation, promotion, distribution, product decisions and pricing decisions.