Principles of Marketing (BUS307 (UG15))
Term: Fall 2016 (UNDG)
Tue-Thu, 11:00 AM - 12:15 PM (8/30/2016 - 12/14/2016) Location: MAIN (Cleveland Prof Dev Ctr 213 - Classroom Lecture)
An introductory course in marketing, focusing on the marketing concept. Emphasis is on consumer behavior, market segmentation, promotion, distribution, product decisions and pricing decisions.