Principles of Marketing (BUS307 (UG15))

Term: Spring 2016 (UNDG)

Faculty

Grant P WatleyShow MyInfo popup for Grant P Watley

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Schedule

Mon-Wed-Fri, 10:00 AM - 10:50 AM (2/3/2016 - 5/20/2016) Location: MAIN (Cleveland Prof Dev Ctr 206 - Classroom Lecture)

Description

An introductory course in marketing, focusing on the marketing concept. Emphasis is on consumer behavior, market segmentation, promotion, distribution, product decisions and pricing decisions.