Principles of Marketing (BUS307 (UG19))

Term: Fall 2020 (UNDG)

Faculty

Gina deCesareShow MyInfo popup for Gina deCesare

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Schedule

Mon, 12:00 AM - 12:01 AM (10/5/2020 - 11/25/2020) Location: MAIN (Other ARR - Online Course)

Description

An introductory course in marketing, focusing on the marketing concept. Emphasis is on consumer behavior, market segmentation, promotion, distribution, product decisions and pricing decisions.Prerequisite: sophomore standing (3 s.h.)