Principles of Marketing (BUS307 (UG19))

Term: Spring 2020 (UNDG)

Faculty

Bruce Watley PhDShow MyInfo popup for Bruce Watley PhD

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Schedule

Mon-Wed-Fri, 11:00 AM - 11:50 AM (1/30/2020 - 5/15/2020) Location: MAIN (Cleveland Prof Dev Ctr 122 - Classroom Lecture)

Description

An introductory course in marketing, focusing on the marketing concept. Emphasis is on consumer behavior, market segmentation, promotion, distribution, product decisions and pricing decisions.Prerequisite: sophomore standing (3 s.h.)