Promotions Management (BUS385 (UG11))

Term: Fall 2011 (UNDG)

Faculty

Bruce Watley PhDShow MyInfo popup for Bruce Watley PhD

Email address is hidden, click here to email

Schedule

Mon-Wed-Fri, 1:00 PM - 1:50 PM (9/7/2011 - 12/14/2011) Location: MAIN (Cleveland Prof Dev Ctr 207 - Classroom Lecture)

Description

An introductory study of the marketing promotion mix focusing specifically on advertising and public relations. Special consideration is given to ethical concerns in the design and implementation of advertising and public relations strategy. Prerequisite: BUS 307.