Marketing Management (BUS408 (UG07))
Term: Spring 2008 (UNDG)
Schedule
Tue-Thu, 11:00 AM - 12:15 PM (2/7/2008 - 5/23/2008) Location: MAIN (Cleveland Prof Dev Ctr 206 - Classroom Lecture)
Description
A managerial approach to application of basic marketing concepts. Many marketing concepts are explored in-depth through the use of readings and cases. Prerequisite: BUS 307.