Marketing Management (BUS408 (UG11))

Term: Spring 2013 (UNDG)

Faculty

Judith Kay DonahueShow MyInfo popup for Judith Kay Donahue

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Schedule

Mon-Wed-Fri, 12:00 PM - 12:50 PM (2/4/2013 - 5/17/2013) Location: MAIN (Cleveland Prof Dev Ctr 207 - Classroom Lecture)

Description

A managerial approach to application of basic marketing concepts. Many marketing concepts are explored in-depth through the use of readings and cases. Prerequisite: BUS 307.