Marketing Management (BUS408 (UG17))

Term: Spring 2018 (UNDG)

Faculty

Judith Kay DonahueShow MyInfo popup for Judith Kay Donahue

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Schedule

Mon-Wed-Fri, 8:00 AM - 8:50 AM (2/1/2018 - 5/18/2018) Location: MAIN (Cleveland Prof Dev Ctr 213 - Classroom Lecture)

Description

A managerial approach to application of basic marketing concepts. Many marketing concepts are explored in-depth through the use of publication and case studies. Prerequisite: BUS 307.(3 s.h.)