Marketing Management (BUS408 (UG19))
Term: Spring 2020 (UNDG)
Mon-Wed-Fri, 8:00 AM - 8:50 AM (1/30/2020 - 5/15/2020) Location: MAIN (Cleveland Prof Dev Ctr 213 - Classroom Lecture)
A managerial approach to application of basic marketing concepts. Many marketing concepts are explored in-depth through the use of publication and case studies. Prerequisite: BUS 307.(3 s.h.)