Marketing Management (BUS408 (UG21))
Term: Spring 2022 (UNDG)
Tue-Thu, 7:45 AM - 9:00 AM (2/1/2022 - 5/20/2022) Location: MAIN (Cleveland Prof Dev Ctr 122 - Classroom Lecture)
A managerial approach to application of basic marketing concepts. Many marketing concepts are explored in-depth through the use of publication and case studies. Prerequisite: BUS 307.(3 s.h.)