International Marketing (BUS419 (UG15))
Term: Spring 2017 (UNDG)
Mon-Wed-Fri, 9:00 AM - 9:50 AM (2/1/2017 - 5/19/2017) Location: MAIN (Cleveland Prof Dev Ctr 122 - Classroom Lecture)
Provides an analysis of world markets, their respective consumers and environments and the marketing management required to meet the demands of true world markets in a dynamic and ever changing setting. Prerequisite: BUS 307.