Description
An innovative product may be a feat of engineering, but that does
not automatically turn it into a commercial success. What makes the
difference between success in the lab and success in the marketplace
is the business model. How will you create and deliver value for
your customer? How will you extract some of that value for your
organization? The business model encompasses your product or
service, your customers, and the economic engine that will enable
you to meet your profitability and growth objectives. Business model
analysis is important for startups, new and established businesses
that need to discover, defend, or evolve their business models. This
course introduces a structured way to think about, analyze, and
develop a sound business model. Additionally, this course covers the
entire lifecycle of a startup company from launch to IPO/M&A and
delves into a wide variety of financing alternatives from equity to
debt, bootstrap to buyout, including many successes and