Description
This course focuses on the foundational principles of marketing as
they apply to the sport business industry. Marketing concepts and
practicing in sports marketing and their application and use in
influencing sports consumers will be presented. Product, pricing,
promotion and distribution decisions for the sport business industry
will be emphasized. The sports environment, sport consumer behavior,
market segmentation, marketing planning and market research relevant
to the sport business industry in domestic and international markets
will be addressed. (3 s.h.)