Principles of Marketing (BUS307 (UG05))
Term: Interim 2007 (UNDG)
Schedule
Mon-Tue-Wed-Thu-Fri, 9:30 AM - 11:30 AM (1/3/2007 - 1/26/2007) Location: MAIN (Cleveland Prof Dev Ctr 122 - Classroom Lecture)
Mon-Tue-Wed-Thu-Fri, 9:30 AM - 11:30 AM (1/3/2007 - 1/5/2007) Location: MAIN (Cleveland Prof Dev Ctr 106B - Classroom Lecture)
Description
An introductory course in marketing, focusing on the marketing concept. Emphasis is on consumer behavior, market segmentation, promotion, distribution, product decisions and pricing decisions.