Principles of Marketing (BUS307 (UG07))
Term: Fall 2008 (UNDG)
Mon-Wed-Fri, 8:00 AM - 8:50 AM (9/3/2008 - 12/18/2008) Location: MAIN (Cleveland Prof Dev Ctr 106A - Classroom Lecture)
An introductory course in marketing, focusing on the marketing concept. Emphasis is on consumer behavior, market segmentation, promotion, distribution, product decisions and pricing decisions.