Principles of Marketing (BUS307 (UG07))
Term: Summer Session 2008 (UNDG)
Mon-Tue-Wed-Thu, 9:30 AM - 11:15 AM (6/2/2008 - 7/3/2008) Location: MAIN (Cleveland Prof Dev Ctr 122 - Classroom Lecture)
An introductory course in marketing, focusing on the marketing concept. Emphasis is on consumer behavior, market segmentation, promotion, distribution, product decisions and pricing decisions.