Principles of Marketing (BUS307 (UG09))
Term: Fall 2010 (UNDG)
Mon-Wed-Fri, 11:00 AM - 11:50 AM (9/8/2010 - 12/15/2010) Location: MAIN (Cleveland Prof Dev Ctr 206 - Classroom Lecture)
An introductory course in marketing, focusing on the marketing concept. Emphasis is on consumer behavior, market segmentation, promotion, distribution, product decisions and pricing decisions.