Principles of Marketing (BUS307 (UG11))
Term: Fall 2012 (UNDG)
Mon-Wed-Fri, 10:00 AM - 10:50 AM (9/5/2012 - 12/19/2012) Location: MAIN (Cleveland Prof Dev Ctr 222 - Classroom Lecture)
An introductory course in marketing, focusing on the marketing concept. Emphasis is on consumer behavior, market segmentation, promotion, distribution, product decisions and pricing decisions.