Principles of Marketing (BUS307 (UG13))
Term: Fall 2014 (UNDG)
Mon-Wed-Fri, 10:00 AM - 10:50 AM (9/3/2014 - 12/17/2014) Location: MAIN (Cleveland Prof Dev Ctr 207 - Classroom Lecture)
An introductory course in marketing, focusing on the marketing concept. Emphasis is on consumer behavior, market segmentation, promotion, distribution, product decisions and pricing decisions.