Principles of Marketing (BUS307 (UG15))

Term: Fall 2016 (UNDG)

Faculty

Bruce Watley PhDShow MyInfo popup for Bruce Watley PhD

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Schedule

Mon-Wed-Fri, 10:00 AM - 10:50 AM (8/30/2016 - 12/14/2016) Location: MAIN (Cleveland Prof Dev Ctr 206 - Classroom Lecture)

Description

An introductory course in marketing, focusing on the marketing concept. Emphasis is on consumer behavior, market segmentation, promotion, distribution, product decisions and pricing decisions.