Principles of Marketing (BUS307 (UG15))
Term: Fall 2016 (UNDG)
Mon, 12:00 AM - 12:01 AM (10/31/2016 - 12/12/2016) Location: MAIN (Other ARR - Classroom Lecture)
An introductory course in marketing, focusing on the marketing concept. Emphasis is on consumer behavior, market segmentation, promotion, distribution, product decisions and pricing decisions.