Principles of Marketing (BUS307 (UG17))

Term: Spring 2018 (UNDG)

Faculty

Bruce Watley PhDShow MyInfo popup for Bruce Watley PhD

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Schedule

Mon-Wed-Fri, 9:00 AM - 9:50 AM (2/1/2018 - 5/18/2018) Location: MAIN (Cleveland Prof Dev Ctr 122 - Classroom Lecture)

Description

An introductory course in marketing, focusing on the marketing concept. Emphasis is on consumer behavior, market segmentation, promotion, distribution, product decisions and pricing decisions.Prerequisite: sophomore standing (3 s.h.)