Principles of Marketing (BUS307 (UG19))

Term: Fall 2020 (UNDG)

Faculty

Bruce Watley PhDShow MyInfo popup for Bruce Watley PhD

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Schedule

Thu, 12:00 AM - 12:01 AM (8/20/2020 - 11/24/2020) Location: MAIN (Other ARR - Online Course)

Description

An introductory course in marketing, focusing on the marketing concept. Emphasis is on consumer behavior, market segmentation, promotion, distribution, product decisions and pricing decisions.Prerequisite: sophomore standing (3 s.h.)