Principles of Marketing (BUS307 (UG19))

Term: Spring 2021 (UNDG)

Faculty

Bruce Watley PhDShow MyInfo popup for Bruce Watley PhD

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Schedule

Sat, 12:00 AM - 12:01 AM (2/2/2021 - 5/14/2021) Location: MAIN (Other ARR - Online Course)

Description

An introductory course in marketing, focusing on the marketing concept. Emphasis is on consumer behavior, market segmentation, promotion, distribution, product decisions and pricing decisions.Prerequisite: sophomore standing (3 s.h.)