Promotions Management (BUS385 (UG07))
Term: Fall 2008 (UNDG)
Schedule
Mon-Wed-Fri, 9:00 AM - 9:50 AM (9/3/2008 - 12/18/2008) Location: MAIN (Cleveland Prof Dev Ctr 207 - Classroom Lecture)
Description
An introductory study of the marketing promotion mix focusing specifically on advertising and public relations. Special consideration is given to ethical concerns in the design and implementation of advertising and public relations strategy. Prerequisite: BUS 307.