Marketing Management (BUS408 (UG05))
Term: Spring 2007 (UNDG)
Schedule
Mon-Wed-Fri, 9:00 AM - 9:50 AM (2/1/2007 - 5/18/2007) Location: MAIN (Cleveland Prof Dev Ctr 207 - Classroom Lecture)
Description
A managerial approach to application of basic marketing concepts. Many marketing concepts are explored in-depth through the use of readings and cases. Prerequisite: BUS 307.