Marketing Management (BUS408 (UG07))

Term: Spring 2009 (UNDG)

Faculty

Keith E JohnsonShow MyInfo popup for Keith E Johnson

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Schedule

Mon, 6:00 PM - 8:45 PM (2/5/2009 - 5/22/2009) Location: MAIN (Cleveland Prof Dev Ctr 206 - Classroom Lecture)

Description

A managerial approach to application of basic marketing concepts. Many marketing concepts are explored in-depth through the use of readings and cases. Prerequisite: BUS 307.