Marketing Management (BUS408 (UG09))
Term: Spring 2010 (UNDG)
Schedule
Thu, 6:00 PM - 10:00 PM (2/4/2010 - 3/18/2010) Location: MAIN (Cleveland Prof Dev Ctr 207 - Classroom Lecture)
Description
A managerial approach to application of basic marketing concepts. Many marketing concepts are explored in-depth through the use of readings and cases. Prerequisite: BUS 307.