Marketing Management (BUS408 (UG09))
Term: Spring 2011 (UNDG)
Mon-Wed-Fri, 9:00 AM - 9:50 AM (2/3/2011 - 5/20/2011) Location: MAIN (Cleveland Prof Dev Ctr 207 - Classroom Lecture)
A managerial approach to application of basic marketing concepts. Many marketing concepts are explored in-depth through the use of readings and cases. Prerequisite: BUS 307.