Marketing Management (BUS408 (UG11))
Term: Spring 2012 (UNDG)
Mon-Wed-Fri, 12:00 PM - 12:50 PM (2/2/2012 - 5/18/2012) Location: MAIN (Cleveland Prof Dev Ctr 222 - Classroom Lecture)
A managerial approach to application of basic marketing concepts. Many marketing concepts are explored in-depth through the use of readings and cases. Prerequisite: BUS 307.