Marketing Management (BUS408 (UG13))

Term: Spring 2014 (UNDG)

Faculty

Judith Kay DonahueShow MyInfo popup for Judith Kay Donahue

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Schedule

Mon-Wed-Fri, 12:00 PM - 12:50 PM (2/5/2014 - 5/16/2014) Location: MAIN (Cleveland Prof Dev Ctr 207 - Classroom Lecture)

Description

A managerial approach to application of basic marketing concepts. Many marketing concepts are explored in-depth through the use of readings and cases. Prerequisite: BUS 307.