Marketing Management (BUS408 (UG15))

Term: Spring 2017 (UNDG)

Faculty

Judith Kay DonahueShow MyInfo popup for Judith Kay Donahue

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Schedule

Mon-Wed-Fri, 8:00 AM - 8:50 AM (2/1/2017 - 5/19/2017) Location: MAIN (Cleveland Prof Dev Ctr 122 - Classroom Lecture)

Description

A managerial approach to application of basic marketing concepts. Many marketing concepts are explored in-depth through the use of readings and cases. Prerequisite: BUS 307.