Marketing Management (BUS408 (UG21))
Term: Spring 2023 (UNDG)
Tue-Thu, 7:30 AM - 8:45 AM (1/30/2023 - 5/19/2023) Location: MAIN (Cleveland Prof Dev Ctr 122 - Classroom Lecture)
A managerial approach to application of basic marketing concepts. Many marketing concepts are explored in-depth through the use of publication and case studies. Prerequisite: BUS 307.(3 s.h.)