International Marketing (BUS419 (UG07))
Term: Spring 2008 (UNDG)
Mon-Wed-Fri, 10:00 AM - 10:50 AM (2/7/2008 - 5/23/2008) Location: MAIN (Cleveland Prof Dev Ctr 206 - Classroom Lecture)
Provides an analysis of world markets, their respective consumers and environments and the marketing management required to meet the demands of true world markets in a dynamic and ever changing setting. Prerequisite: BUS 307.