International Marketing (BUS419 (UG07))
Term: Spring 2009 (UNDG)
Tue, 6:15 PM - 9:00 PM (2/5/2009 - 5/22/2009) Location: MAIN (Cleveland Prof Dev Ctr 206 - Classroom Lecture)
Provides an analysis of world markets, their respective consumers and environments and the marketing management required to meet the demands of true world markets in a dynamic and ever changing setting. Prerequisite: BUS 307.