International Marketing (BUS419 (UG11))
Term: Spring 2013 (UNDG)
Mon-Wed-Fri, 1:00 PM - 1:50 PM (2/4/2013 - 5/17/2013) Location: MAIN (Cleveland Prof Dev Ctr 207 - Classroom Lecture)
Provides an analysis of world markets, their respective consumers and environments and the marketing management required to meet the demands of true world markets in a dynamic and ever changing setting. Prerequisite: BUS 307.