International Marketing (BUS419 (UG13))

Term: Spring 2014 (UNDG)

Faculty

Judith Kay DonahueShow MyInfo popup for Judith Kay Donahue

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Schedule

Mon-Wed-Fri, 1:00 PM - 1:50 PM (2/5/2014 - 5/16/2014) Location: MAIN (Cleveland Prof Dev Ctr 207 - Classroom Lecture)

Description

Provides an analysis of world markets, their respective consumers and environments and the marketing management required to meet the demands of true world markets in a dynamic and ever changing setting. Prerequisite: BUS 307.