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Course Information

Strategic Management (BUS427 (UG11))

Term: Fall 2012 (UNDG)

Faculty

Rebecca T Murdock
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Schedule

Mon-Wed-Fri, 8:00 AM - 8:50 AM (9/5/2012 - 12/19/2012) Location: MAIN (Cleveland Prof Dev Ctr 206 - Classroom Lecture)

Description

Integrates all of the business functions through a process involving strategic management and analysis, implementation and evaluation. This will assist the student in developing the comprehensive understanding necessary for making sound business decisions. The areas covered include development of mission statements, analysis of internal and external environments, formulation of strategic plans and methods of implementation. Prerequisite: Senior standing.