Description
		
			Concepts are applied to the analysis of the firm using the 
Structure-Conduct-Performance Paradigm. The course examines how 
areas of market structure, market conduct, and market performance 
affect the firm in the competitive marketplace. The focus is on 
applying economic thinking to private firms, yet many of the 
analytical methods are applicable to the not-for-profit and public 
sector. Prerequisite: Undergraduate microeconomics. (3 s.h.)