Marketing (BUS 307)

Term: Academic Year 2026-2027 Fall Term

Faculty

Judith Kay DonahueShow MyInfo popup for Judith Kay Donahue

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Schedule

Mon-Wed, 7:30 AM - 8:45 AM (8/25/2026 - 12/9/2026) Location: MAIN CLEV CL222

Description

An introductory course in marketing, focusing on the marketing concept. Emphasis is on consumer behavior, market segmentation, promotion, distribution, product decisions and pricing decisions. Prerequisite: sophomore standing. Cross-listed with SPM307 (3 s.h.) Anticipated frequency of offering: fall/spring.