International Marketing (BUS 419)

Term: Academic Year 2025-2026 Fall Term

Faculty

Judith Kay DonahueShow MyInfo popup for Judith Kay Donahue

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Schedule

Mon-Wed, 7:30 AM - 8:45 AM (8/26/2025 - 12/10/2025) Location: MAIN CLEV CL222

Description

Provides an analysis of world markets, their respective consumers and environments and the marketing management required to meet the demands of real world markets in a dynamic and ever changing setting. Course satisfies intercultural awareness requirement. Prerequisite: BUS 307.(3 s.h.)