Description
This course discusses the various dynamics of sales and marketing
from an entrepreneur's perspective. The course will cover the
anatomy of sales and marketing on a personalized level. Disucssion
topics will include scheduling and planning meetings, presentation
skills, answering difficult questions, closing a sale and follow-up
skills to maintain an ongoing mutually beneficial customer
relationship. Students will engage in consulting related projects
with small business owners to assist with sales and marketing
related activities. Prerequisites: ENT225 and sophomore standing. (3
s.h.)