Description
This course discusses the various dynamics of sales and marketing from an entrepreneur's perspective. The course will cover the anatomy of sales and marketing on a personalized level. Disucssion topics will include scheduling and planning meetings, presentation skills, answering difficult questions, closing a sale and follow-up skills to maintain an ongoing mutually beneficial customer relationship. Students will engage in consulting related projects with small business owners to assist with sales and marketing related activities. Prerequisites: ENT225 and sophomore standing. (3 s.h.)