Description
In this course you will learn how to apply marketing principles to
the growing field of sports, both professional and amateur. Sports
entertainment continues to expand beyond just professional leagues
and has grown into big business for college, high school, and even
community level teams. This course will explore all factes of sports
marketing from the players, to spectators, sporting goods
businesses, digital promotion of the teams and live events, and the
marketing offices that work on the daily business of promoting a
franchise. (3 s.h.)