Description
Email marketing has become one of the most effective marketing
strategies, ahead of social media, affiliate and other forms of
online marketing. Email marketing jobs are increasing and these
skills are needed for most marketing professionals. In this course
you will learn about the various ways to build an email marketing
strategy, create and manage email campaigns and subscription lists,
explore design options using web development tools, measure the
campaign results with analytics and understand how email marketing
fits into an overall marketing business strategy. (3 s.h.)