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Course Information

Introduction to Social MediaManagement (MED 125)

Term: Academic Year 2025-2026 Fall Term

Faculty

Ronna B Poppens
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Description

An introductory course in social media marketing and its role in media and business promotion. Students will create assignments focusing on social media post writing and publishing, management and measurement tools, a social media strategy and tactical plan, and emerging platforms. The course will cover blogs, social media platforms, social media management software and monitoring tools. (3 s.h.)