Marketing Management (BUS 408)

Term: Academic Year 2025-2026 Spring Term

Faculty

Judith Kay DonahueShow MyInfo popup for Judith Kay Donahue

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Schedule

Mon-Wed, 7:30 AM - 8:45 AM (1/13/2026 - 5/1/2026) Location: MAIN CLEV CL222

Description

A managerial approach to application of basic marketing concepts. Many marketing concepts are explored in-depth through the use of publication and case studies. Prerequisite: BUS 307.(3 s.h.)