Public Relations & Social Media (EDD 720)

Term: Academic Year 2025-2026 Graduate Spring Term

Faculty

Kate StockShow MyInfo popup for Kate Stock

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Schedule

Wed, 6:00 PM - 9:30 PM (3/9/2026 - 4/26/2026) Location: MAIN CLEV C106A

Description

This course provides the foundations of professional principles, practice, and effective communication in public relations and social media for corporate, governmental, and nonprofit organizations. Students will learn how to develop, implement and evaluate public relations strategies based on an organization's internal and external environment and select strategies that better serve the organization's goals. Students will study current public relations and social media strategies by analyzing and discussing good and bad practices. This course also explores other new media channels, examining when and how they can be employed to better serve the organization communication and relationship building needs. Prerequisite: Admittance to the Ed.D program. (3 s.h.)